We recently redesigned how users upload bills & receipts for claims. It looked solid. It felt clear. Until real users showed us otherwise. A short story about why testing early saves us from chaos (and support tickets)....

AI is everywhere. In our feeds. In our meetings. In our grandma’s Instagram. So we asked ourselves: Is it replacing UX Research… or joining it? A quick behind-the-scenes look at how we’re experimenting with AI (without automating ourselves out of relevance)....

Hello Reader! Sometime in the early 2010s, WhatsApp made its way into India, and by late 2014, my mom joined the digital world. She got...

Hello Reader! Have you ever thought about buying a term life policy, only to stop and wonder, “Do I really need to be this prepared?...

Dear Reader, Merry Christmas and a very happy new year to you! This holiday season, we want to spread some cheer by sharing the story...

Hello Reader! If Drake made you open this email, no judgment at all! 👀 (It was just successful clickbait, that’s all.) Happy Monday! With a...