Building high-value communities for better products - The story of Plum Patrons
Dear Reader, Merry Christmas and a very happy new year to you! This holiday season, we want to spread some cheer by sharing the story...
Designing the Plum Health Mela
BTS of the research, design and ops efforts During our marketing team’s research efforts for publishing the instantaneously successful ‘Corporate Health Report’, we discovered...
Gaming my way through research conversations
Attempting interactive gameplay in evangelising research “Over half of my work involves clarifying and elucidating the nature of my work to people who seem to...
#2 UX research field notes - Claim at the time of loss
Amala, a name that will forever echo in our hearts, shared her story. She had filed a hospitalisation claim for her mother, a simple transaction on the surface but a profound chapter in her life....